For decades, credit scores have been treated as the “gold standard” in tenant screening. They’re quick, quantifiable, and familiar - a neat summary of financial history in a single number.
But that convenience comes at a cost. Credit scores were never designed to measure rental reliability. They’re built for lending, not leasing. Someone with little to no credit history - a recent graduate, a new immigrant, or a gig worker - can appear risky on paper, even if they consistently pay rent on time.
As a result, property managers relying solely on credit scores often miss out on great renters. At the same time, they shoulder higher vacancy costs and limit access to housing for responsible tenants who simply live outside the traditional credit ecosystem
Rent Butter’s mission is to bring fairness and clarity to the rental approval process. Instead of using outdated metrics, we look at real-time behavior.
That means verifying:
This creates a holistic view of a renter’s true ability and willingness to pay - not a one-dimensional credit snapshot.
Across industries, “alternative data” is rewriting the rules of risk assessment. In rental housing, it’s a game-changer.
By evaluating actual financial behavior instead of legacy credit files, property managers can:
Rent Butter integrates this alternative data into one seamless workflow - giving leasing teams decision-ready insights in minutes.
In practice, smarter screening doesn’t just benefit property managers - it strengthens communities.
Operators using alternative data models report:
When good renters get approved quickly, everyone wins - the resident, the manager, and the bottom line.
Looking beyond credit scores doesn’t mean ignoring compliance. In fact, it aligns perfectly with Fair Housing principles and FCRA standards, because every decision is based on transparent, verifiable data.
At Rent Butter, we ensure fairness is measurable. Automated workflows keep teams consistent, compliant, and audit-ready - so your process is as sound as your data.
As the rental landscape evolves, data-driven decision-making will replace gut instincts and paper-based bias. The property managers who embrace this shift will find themselves ahead of the curve - attracting more qualified renters, reducing risk, and enhancing resident experience.
Because the future of screening isn’t about numbers - it’s about people.
