Navigating the resident screening process can be a challenge for both applicants and property managers—especially when credit histories are limited and application workflows lack consistency. We sat down with Michael Brown, Chief Revenue Officer at Rent Butter, to talk through the most common pain points in rental approvals and how Rent Butter helps solve them.
From automation to real-time financial data, Michael explains how the platform offers both clarity and confidence during one of the most important steps in the leasing journey.
A candid photo of Michael Brown speaking during an industry panel
“One of the biggest issues we see is applicants who don’t have traditional credit,” Michael explains. “That doesn’t mean they’re not great renters—it just means our tools need to evolve.”
Rent Butter meets this challenge by tapping into bank account data, giving property managers insight into actual income, cash flow, and rental payment history. “You can’t get that level of visibility from a static credit report,” he adds. “It’s about painting a full financial picture.”
This allows for fairer and faster decision-making, especially in communities where residents may work gig jobs, receive benefits, or rely on alternative income streams.
Fixing the Broken Workflow
Beyond data, Rent Butter helps solve operational inefficiencies that slow down the approval process. “Most screening systems are either outdated or not built for scale,” Michael says. “Rent Butter consolidates everything—from applications to data verification—into a single streamlined workflow.”
“We’ve had partners cut approval times by more than half. It’s not just tech—it’s smarter operations.”
Michael emphasizes that Rent Butter is built with operators in mind. “You need speed, but also reliability. We’ve engineered the platform to flag risks early and surface strong candidates fast.”
Rent Butter’s mission is rooted in modernizing how leasing decisions are made. By combining real-time data with an operator-friendly interface, the platform improves accuracy, speeds up approvals, and broadens access for more applicants.
Michael Brown’s perspective offers a clear view into why Rent Butter is more than just software—it’s a better way to lease.
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